Artist Wine Jugs for Nouveau Wine

Italian Ceramics - Vaselle d'autore 2009 - TorgianoThe practice of releasing the nouveau wine in November – a huge marketing event – is commonly associated with France, where on the third Thursday of the month the Beaujolais Nouveau is first sold.

However, if you google “nouveau wine” you’ll find out that the development of “primeur” wines is a tradition in many other wine-producing countries.

In Italy St. Martin’s Day marks the beginning of the new wine tasting. Many festivals are held that celebrate the maturation of the year’s wine, under the spell of the old saying “A San Martino ogni mosto e’ vino”. Continue reading